shoes model

Remember a few years ago when FIFA capo Sepp Blatter suggested women’s soccer would receive a boost if the female players wear “more feminine uniforms...tighter shorts, for example.” Sure, it was moronic, and the PC-niks rightly got up in arms, but the underlying idea—that style can have a substantive effect—isn’t such a bad one. Just ask Puma.
Let’s be honest, Puma is as much about fashion as it is about sport. That’s not to say they don’t make some good gear—I still miss my old Puma Kings with the big white flap tongues—but Puma’s ubiquitous streetwear shoes and simple shoulder bags have given it more runway cred than most of the other companies.
It also means they know how to throw a party. Which they did this week, when they unveiled the new uniforms for Women’s Professional Soccer at a soiree in New York. Coincidentally—or not—the show took place in the midst of the New York Fashion Week frenzy, and included a fake-grass runway and WPS players, like Hope Solo and Marta, participating as models.